The Secret World Pre-Orders Campaign Offers Guaranteed Access to Beta Weekends

Award-winning independent developer and publisher of online games Funcom, and EA Partners, a division of Electronic Arts Inc. (NASDAQ: EA), are thrilled to announce that the pre-order campaign for the upcoming modern-day massively multiplayer online (MMO) game, The Secret World is now live. Everyone who pre-orders will be guaranteed access to all Beta Weekends beginning May 11, 2012 running most weekends up until the game’s launch on June 19, 2012 on PC. Players can pre-order the game that PC Gamer credits for “taking bold steps to revolutionize the MMO” now atwww.thesecretworld.com.

The Secret World puts players into a modern-day world where every myth, legend and conspiracy theory is true, and where secret societies pull the strings of entire governments from the shadows. Players get to travel the world – from New York to London and from Egypt to Transylvania – as they fight the evil that has infiltrated myths and folklore for centuries.

Gamers who pre-order The Secret World will receive:

• Guaranteed access to all Beta Weekends starting May 11, with the ability to carry over their characters to every subsequent event
• Guaranteed Early Access to the game, up to four days prior to the game’s official launch
• An exclusive in-game item providing an experience boost to progression
• An exclusive in-game t-shirt featuring a unique monster design
• A powerful pet (Ferocious Wolf, Egyptian Cat or Loyal Hound) to support the player in combat
• A head start on character naming before the game launches

During the Beta Weekends, players will be immersed in a revolutionary MMO experience that breaks free from the confinements of character classes and levels. With each event, more content such as locations and missions will be added to The Secret World universe, creating an ever-evolving experience from one event to the next. Access to the Beta Weekends will be available through limited giveaways or by pre-ordering. Gamers that pre-order The Secret World will be guaranteed access to every event.

“The Beta Weekends are a fantastic opportunity for players to familiarize themselves with the game,” says Funcom SVP of Sales & Marketing Morten Larssen. “With guaranteed access to every single one of these weekends, our pre-order players will have the unique opportunity to truly immerse themselves in the universe that surrounds The Secret World – starting six weeks before launch!”

Recently Funcom announced that over 750,000 gamers are now registered for the ongoing beta testing.

For more information about ‘The Secret World’, please go to www.thesecretworld.com.

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