NBA 2K9 Bounces Into Retail

Kevin Garnett Heralds the Return of the Highly Acclaimed NBA 2K Franchise.

New York, NY - October 7, 2008 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that the highly anticipated basketball title, NBA® 2K9, is now available in retail stores for the Xbox 360® video game and entertainment system from Microsoft, and PLAYSTATION®3 and PlayStation®2 computer entertainment systems.  NBA 2K9 provides unmatched attention to detail this season with even more signature style animations, deeper franchise mode, adaptive AI for smarter gameplay, and innovative online features including Team Up for true online 5-on-5 matches, and Living Rosters for the most up-to-date player ratings and tendencies to bring the game to life like never before. 
 
“Without question, NBA 2K9 is the most complete and realistic basketball simulation experience we have delivered to date,” said Greg Thomas, senior vice president of sports development at 2K.  “Not only did we perfect all the Signature Styles for each individual player and greatly enhance our broadcast presentation with 2K-HD, more importantly, the Adaptive AI plays an incredibly smarter basketball game this year than ever before, The Association 2.0 will be the most robust and accessible franchise mode of any sports title available, and our new and innovative online features with Team Up and Living Rosters will forever change the way basketball video games are played.  It does not get any more real this season than with NBA 2K9.”
 
NBA 2K9 is the latest edition of NBA 2K, the #1 selling current gen basketball video game* that has also been the #1 rated NBA simulation for seven years in a row**, is back for its 10th season.   NBA 2K9 is the premier basketball game for serious players, and will deliver the most realistic and feature-rich simulation experience ever available in the NBA 2K franchise - from gameplay and graphics to presentation and online features. If it happens during the regular NBA season, it will happen in NBA 2K9.
 
Fans can also now register online for The Other Season, a unique online fantasy league where roles are reversed and NBA 2K9 gamers get to play for real life NBA superstars who are participating as The Other Season fantasy team owners.  Online gamers playing exclusively on Xbox LIVE® online entertainment network and PlayStation®Network will have the exciting opportunity to be drafted onto one of the NBA superstars’ NBA 2K9 fantasy teams.  For more information on The Other Season and official rules, please visit www.theotherseason.com.
 
NBA 2K9 is rated E for Everyone by the ESRB and now available for Xbox 360, and the PLAYSTATION 3 and PlayStation 2 systems.  A Windows PC version will be available on October 21.  For more information about NBA 2K9, please visit www.2ksports.com/games/nba2k9.
 
* According to NPD Funworld estimates of U.S. retail video game sales of Xbox 360 and PLAYSTATION 3 NBA titles for the period from September 2007 to August 2008.
 
** The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2007 NBA video games.

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