THQ’s Best-Selling Owned IP Achieves Record-Setting Milestone, Next Installment to be Unveiled During 2011 Monster Energy(R) AMA Supercross Season Opener.
AGOURA HILLS, Calif., Jan 06, 2011 (BUSINESS WIRE) — THQ Inc. (NASDAQ: THQI) today announced the MX vs. ATV(R)franchise hasshipped over 10 million units to date. Since debuting in 2004, MX vs. ATV has become the industry’s leading off-road racing franchise - renowned for its cutting-edge physics, innovative features and extensive content. The next installment in the MX vs. ATV series is scheduled to be revealed to a live audience during the Monster Energy(R) AMA Supercross season opener in Anaheim on January 8, 2011, kicking off THQ’s seventh year as a sponsor for the supercross series.
“This record-setting milestone for the MX vs. ATV franchise is the culmination of consistently delivering genre-defining innovations and the most authentic motocross racing experience for fans worldwide,” said Michael Lustenberger, THQ Vice President, Global Brand Management. “The next iteration of MX vs. ATV will take the series to an exhilarating new level, and we are absolutely thrilled to unveil the first trailer during the 2011 Monster Energy AMA Supercross season opener.”
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